Case Study: Kelly Services boosts recruiter social engagement with EveryoneSocial

Kelly Services boosts social reach 1,000% with EveryoneSocial

Kelly Services, a staffing and recruiting firm, faced the challenge of modernizing its marketing and recruiting by leveraging social media. Their goal was to harness their large employee base for advocacy, but initial efforts using basic internal tools failed to gain traction or provide tracking. To meet this need, they partnered with the vendor EveryoneSocial to implement a more structured employee influencer program.

The solution from EveryoneSocial provided a centralized platform where employees, especially recruiters, could easily find and share relevant content. Kelly Services complemented the tool with internal training on social media benefits. Using EveryoneSocial’s tracking, they measured a dramatic increase in reach and traffic, including a 1,000% increase in social reach and a 1,150% increase in daily website traffic from social channels over two years.

Kelly Services