Case Study: Instructure grows employee content shares by 3,846% with EveryoneSocial

Instructure grows content shares by 3,846% in 2 months with EveryoneSocial

Instructure, an edtech company, sought to motivate its employees to actively share company content on social media to amplify its brand. They partnered with the vendor EveryoneSocial to implement an employee advocacy platform, aiming to overcome the initial challenge of encouraging busy employees to adopt a new tool.

EveryoneSocial's solution involved forming a dedicated internal team, energizing the sales department, showcasing the platform at events, securing executive buy-in, and using gamification like contests and leaderboards. This strategy led to remarkable results for Instructure, including a 336% increase in users and an astounding 3,846% growth in content shares within just two months, significantly boosting their social media engagement and reach.

Instructure