Case Study: Tableau Software achieves a 94% employee engagement rate and streamlined social sharing with EveryoneSocial

How Tableau Harnesses Social to Build an Engaged Data Community

Tableau, a leading data-visualization company with more than 39,000 customer accounts and a large social following, wanted to turn its community-driven social strategy into consistent employee participation. The existing process—weekly emails with three recommended shares—was manual, time-consuming, and offered little insight into who was sharing or the impact of those shares.

Tableau implemented EveryoneSocial as an employee advocacy platform to simplify sharing, enable mobile scheduling, and provide analytics. The program scaled to 500 users in its first year, delivered a 94% engagement rate and 3.5 clicks per share (versus industry averages of 30% and 1.5), saved employees time, and gave the company clearer visibility into reach and performance while encouraging creative employee participation.

Tableau Software

Michelle Wallace

Global Social Media Manager