Case Study: OpenText achieves greater employee advocacy and brand reach with EveryoneSocial

How Micro Focus Uses EveryoneSocial to Engage 3,000+ Employee Advocates

OpenText, a digital transformation software and services company, wanted to build brand credibility, amplify its products, and create stronger employee community and engagement. To do this, it turned to EveryoneSocial for an employee advocacy program that could activate employees online and support social selling efforts across the organization.

EveryoneSocial implemented an easy-to-use advocacy platform that made it simple for employees to share content, helped admins track detailed metrics, and supported executive buy-in across the company. The results were strong: more than 3,000 employees were activated, program members reached nearly 2 million people, and OpenText saw higher engagement, stronger brand amplification, and more effective social selling.

OpenText

Stephanie Wisdom

Director Global Social Marketing