Case Study: IGEL Technology achieves global market expansion and 300,000+ social reach with EveryoneSocial

How IGEL Technology Expands Global Reach Through EveryoneSocial

IGEL Technology, a German maker of thin‑client hardware and remote management software, faced the common challenge of breaking into new international markets amid digital noise. Leadership recognized that employees' social networks were an untapped channel to amplify brand and customer stories beyond Germany and accelerate market expansion.

IGEL rolled out EveryoneSocial as a company‑wide employee advocacy program (400+ users), with marketing curating content and sales highly active. Using features like Xing integration, custom streams and scheduling to promote customer success stories, events and product news, they saw peak months with 3,000+ shares and an external social reach of over 300,000, driving greater brand awareness and global market engagement.

IGEL Technology

Jed Ayres

Chief Executive Officer