Case Study: Electronic Arts ignites a unified global culture and boosts employee advocacy with EveryoneSocial

How Electronic Arts Used Employee Advocacy To Ignite Corporate Culture

Electronic Arts, a global videogame company with about 8,500 employees spread across 54+ locations and six languages, faced fragmented internal cultures and a need to unify talent acquisition and employer branding after Andrew Wilson set new company priorities in 2013. Global Employer Brand Manager Jenn Ribeiro and Sr. Manager Sandy Goldberg teamed up to create an employee community that would let staff tell EA’s story and connect studios and teams worldwide.

They launched EA Insiders in 2014 and later scaled it with EveryoneSocial, adding gamified leaderboards, sweepstakes, certificates and an internal advocate blog to boost participation. The program grew to more than 1,000 active users with a reach of ~1.1 million followers and about 6,600 employee-generated engagements per month, driving a measurable culture shift where employees now feel like “they were EA” and laying groundwork for social media training and further advocacy.

Electronic Arts

Jenn Ribeiro

Global Employer Brand Manager