Case Study: Coupa (procurement software provider) quadruples social media reach and scales employee advocacy with EveryoneSocial

How Coupa Used Social Media to Expand their Marketing Reach

Coupa, a Bay Area procurement software company, faced a scaling challenge as its social strategy outgrew a manual approach. Social media strategist Kira Bernshteyn had encouraged employees to share company content via weekly emails when the team was about 80 people, but as Coupa grew past 500 employees the email-based process became ineffective, hard to track, and unable to demonstrate impact across multiple channels.

Coupa implemented the EveryoneSocial employee advocacy platform company-wide in January 2016, populating topic streams and automating sharing and reporting. Within a month social reach more than quadrupled, the program became a daily habit and part of company culture, and unified analytics enabled better measurement — even sparking internal recognition and friendly competition among employees.

Coupa

Kira Bernshteyn

Social Media Strategist