Case Study: Atkins Global achieves higher recruiter engagement and attracts top talent with EveryoneSocial

How Atkins Global Tackled Recruiting Challenges Through Social

Atkins Global, a leading design, engineering and project management consultancy, faced a recruiting challenge: although their UK team produced strong content and a new social strategy, it wasn’t reaching enough people. Varied employee social media experience and nervousness about posting meant corporate content underperformed compared with authentic employee shares, limiting the team’s ability to attract top talent.

Atkins adopted EveryoneSocial to give recruiters an approved, easy-to-use advocacy framework with dedicated content streams and the ability for employees to suggest posts. The program drove immediate results: more than 85% of recruiters consistently shared content, ~25% contributed new items, every recruiter exceeded engagement benchmarks (35%+), over half average at least one click per share, and followers, brand consistency, and talent-sourcing performance all improved.

Atkins

Ellie Harte

Recruitment Partner, Talent Attraction