Case Study: Mattress Firm achieves increased sales and sleep-health advocacy with EveryoneSocial

EveryoneSocial Helps Empower Sleep Health And Sales At Mattress Firm

Mattress Firm, America’s largest mattress retailer with stores in 49 states, wanted to do more than sell mattresses: they aimed to educate customers about sleep health, support community initiatives, and drive local store traffic by empowering employees to share authentic content. Corporate saw frontline associates as trusted voices but needed an easy, scalable employee advocacy solution to mobilize them.

They selected EveryoneSocial for its intuitive platform and support, enabling associates and sales teams to share sleep-health content and storefront successes with minimal training. The program scaled from about 300 advocates in 2018 to 1,500, producing a combined additional reach of nearly 106,000 and helping position Mattress Firm as an authentic, trusted leader while driving local engagement and sales.

Mattress Firm