Case Study: American Family Insurance boosts employee advocacy and brand reach with EveryoneSocial

American Family Insurance drives 16 clicks per share with EveryoneSocial

American Family Insurance, a major insurance provider, sought to leverage social media for marketing and recruitment despite operating in a highly regulated industry. Their challenge was to empower employee advocates with an easy, compliant way to share content. They partnered with the vendor EveryoneSocial to implement its employee advocacy platform.

Using the EveryoneSocial platform, American Family Insurance created a program that provided easy, mobile-friendly access to approved content and automated compliance with a required disclosure hashtag. The solution yielded significant results, including a network of over 250 advocates with a combined reach of 360,000+ connections. Most notably, shares through EveryoneSocial achieved an average of 16 clicks per share, demonstrating high engagement.

American Family Insurance