Case Study: Adobe achieves 3,000,000+ social reach with EveryoneSocial

Adobe Activates Employees on EveryoneSocial, Expands Social Reach By 3 Million+

Adobe, a global leader in creative software, wanted to turn employees into consistent, authentic brand ambassadors but needed a simple way to surface shareable content, help people leverage their social networks, improve internal communications, connect teams, and build a stronger workplace community to drive engagement and business outcomes.

By partnering with EveryoneSocial, Adobe rolled out a curated employee advocacy platform that scaled to 900+ users with 186 content groups (employees follow an average of 9). The program boosted executive involvement and delivered a social reach of 3,000,000+ (about 4,000 connections per user), increasing social engagement, web traffic, marketing impact and internal knowledge sharing.

Adobe

Rani Mani

Head of Employee Advocacy