Case Study: Veikkaus expands premium casino content with EveryMatrix

Veikkaus adds more than a dozen new studios with EveryMatrix

Veikkaus, Finland's state-owned lottery and gaming operator, sought to elevate its online casino offering with a richer and more diverse content portfolio. The challenge was to find a partner capable of meeting the high expectations of Finnish players while also adhering to the intricate requirements of Finland’s rigorous regulatory environment through a formal public tender process. They selected EveryMatrix as their aggregation platform provider.

EveryMatrix successfully integrated its platform, launching over a dozen new game studios while ensuring full regulatory compliance. The solution included providing consistently strong account management and even developing a custom slot game specifically for the Finnish market. As a result, Veikkaus achieved clear improvements across key engagement metrics and built a solid foundation for future expansion, preparing them for Finland’s transition to a licensed market in 2027.

Veikkaus