Case Study: Szerencsejáték Zrt powers a compliant, scalable sports betting launch with EveryMatrix

Szerencsejáték Zrt launches regulated sportsbook with EveryMatrix and 30 daily compliance reports

Szerencsejáték Zrt, Hungary's state-owned lottery and gaming provider, faced the challenge of entering the country's newly competitive online sports betting market in 2023. Its TippmixPRO brand needed a modern, compliant, and scalable platform to meet strict technical and regulatory demands. EveryMatrix was selected to provide an end-to-end digital sportsbook solution to power this transformation.

EveryMatrix implemented a comprehensive solution, which included building a new local data center in Hungary to keep customer data onshore and integrating robust responsible gambling tools. They developed a powerful data warehouse that automated over 30 daily compliance reports for regulators. The results were a successful launch in October 2023, with the platform now offering coverage of over 120,000 monthly events and improved player engagement through tools like Bet Builder. EveryMatrix helped TippmixPRO strengthen its position in the new competitive landscape with enhanced acquisition, retention, and operational efficiency.

Szerencsejáték Zrt