Case Study: Kindred Group drives sportsbook innovation with EveryMatrix Odds Data

Kindred Group powers in-house sportsbook with EveryMatrix’s 36-month odds data

Kindred Group, a leading online sports betting and iGaming organisation, aimed to build its own in-house sportsbook platform to gain complete product control. To develop its proprietary odds modelling technology, the company required comprehensive historical sports data and a trusted third-party dataset for benchmarking. Kindred partnered with vendor EveryMatrix to explore a solution using its Sportsbook data services.

EveryMatrix provided Kindred with a customized Historical Data Feed, a Custom Odds API, and an Odds Audit report. This solution gave Kindred's Data Science teams the reliable, large-scale odds data needed to refine and validate their proprietary models. As a direct result, the Kindred Sportsbook Platform successfully launched in Estonia in December 2024, powered by these advanced tools and with ongoing access to competitive insights from EveryMatrix.

Kindred Group