Case Study: bet-at-home achieves seamless affiliate migration with EveryMatrix PartnerMatrix

bet-at-home migrates 10,000 affiliates in one month with EveryMatrix

bet-at-home faced the challenge of migrating its affiliate operations from a legacy platform to a more scalable solution without disrupting its critical business functions. The mature, high-volume operator needed to safely transfer approximately 10,000 affiliates and historical data while ensuring no loss of traffic or revenue. PartnerMatrix, EveryMatrix's affiliate management technology service, was engaged to tackle this large-scale migration.

EveryMatrix successfully completed the migration in approximately one month, preserving tracking continuity so affiliates did not need to immediately replace all existing links. This ensured there was no drop in traffic and business was maintained throughout the process. The results were significant: revenues from top-performing affiliates more than doubled after introducing flexible commission models, and improved reporting increased affiliate trust while boosting operational efficiency for bet-at-home.

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