Case Study: ATG Casino builds a market-leading jackpot experience with EveryMatrix

ATG Casino drives 65–70 million SEK in jackpot wins with EveryMatrix

ATG Casino sought to enhance its casino offering by creating a compelling and locally relevant jackpot experience for the Swedish market, while adhering to strict regulations. They partnered with EveryMatrix to implement a jackpot layer that would work seamlessly across their diverse portfolio of games.

EveryMatrix collaborated closely with ATG Casino to adapt its EngageSuite Jackpots solution to the operator's ecosystem. The solution successfully launched, paying out approximately 65-70 million SEK to Swedish players in its first year. It became a key engagement tool, driving player loyalty and increasing revenue, with players who used the jackpot feature demonstrating higher retention rates.

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