Case Study: Wagmo improves pet insurance conversion with Everyday Industries

Wagmo launches pet insurance with Everyday Industries and earns a 4.8 app rating

The customer, Wagmo, needed to expand from pet wellness plans into the pet insurance space. Their challenge was to create a user experience that made these complex products feel fun and easy to understand in order to improve conversion. They partnered with the vendor Everyday Industries for UX design services.

Everyday Industries implemented a solution that included a landscape analysis, user research, and a fresh web design featuring a plan-comparison quiz. They also developed a native app for managing plans and processing claims. This new, simple UX helped Wagmo successfully launch into pet insurance, resulting in thousands of new sign-ups and a mobile app with a 4.8 app store rating.

Wagmo