Case Study: Tea Drops boosts subscriptions and launches wellness with Everyday Industries

Tea Drops launches a new wellness vertical and boosts subscription with Everyday Industries

Everyday Industries partnered with Tea Drops, a company that makes compressed loose-leaf tea drops, to address a user experience challenge. The customer needed to demonstrate the benefits and flexibility of their innovative tea format and successfully launch a new wellness product line during a rebrand, as initial user testing showed some consumers did not immediately understand the product's advantages.

The solution implemented by Everyday Industries was a complete eCommerce UX redesign. This included a new box builder tool for easy customization, a revised navigation system, and a visually engaging design with custom illustrations. The redesign successfully educated users on the product's versatility, integrated the new wellness drops, and created a clear path for building custom tea boxes. Everyday Industries helped Tea Drops bolster its subscription model and launch its new vertical.

Tea Drops