Case Study: Soupergirl increases average order value with Everyday Industries

Soupergirl boosts average order value by 31% with Everyday Industries

Soupergirl, a mission-based vegan meal delivery service, faced challenges with its existing website, which was not optimized for its subscription model and failed to capture the brand's energetic personality. This led to difficulties in customer account management and a lower than desired adoption of subscriptions. Everyday Industries was engaged to perform a site UX and UI redesign to address these issues.

Everyday Industries redesigned the site with a menu-centered shopping experience, large imagery, and enhanced filters to help customers find meals. They also introduced education on subscription benefits early in the user flow and revamped the account management portal for ease of use. This solution helped Soupergirl increase its average order value by 31% and reduce its bounce rate by 37%.

Soupergirl