Case Study: Ninja identifies a better super-automatic espresso experience with Everyday Industries

Ninja evaluates 2 espresso machines with Everyday Industries to shape AutoBarista

Ninja was preparing to enter the competitive super-automatic espresso machine market and needed to understand the best-in-class user experience to ensure their product would stand out. They partnered with Everyday Industries to conduct a hands-on UX evaluation of two leading competitor machines, the DéLonghi Magnifica EVO and Philips 3200, analyzing the entire user journey from setup to daily maintenance.

Everyday Industries evaluated the two machines using a structured coffee journey framework to identify key UX strengths and weaknesses. They then facilitated a collaborative workshop with the Ninja team, synthesizing the findings into actionable experience principles. This process provided Ninja with a clear competitive picture and defined the core goals needed to design a superior product that would appeal to their target audience.

Ninja