Case Study: Nara Baby improves baby tracking with Everyday Industries' mobile app design and user research

Nara Baby maintains 5-star ratings and 20-minute daily engagement with Everyday Industries

Nara Baby, a company focused on baby and pregnancy tracking, faced the challenge of an overly complex and difficult-to-use landscape of apps for new parents. The CEO, a recent parent herself, reached out to Everyday Industries for UX and product design services to create a simple app that would support parents in creating a comforting and predictable routine for their newborn.

Everyday Industries conducted qualitative user research to understand parent needs and then designed an intuitive, card-based mobile app interface. The solution featured a simple design system with easy data input, flexible tracking categories, and multi-user support. As a result of the work by Everyday Industries, the Nara Baby Tracker app achieved a high retention rate, an impressive average daily engagement of 20 minutes, and maintained a 5-star rating on both the Apple App and Google Play stores.

Nara Baby