Case Study: Goop improves travel discovery and planning with Everyday Industries

goop redesigns travel app UX with Everyday Industries for 3 core discovery modes

The customer, goop, a modern lifestyle brand, partnered with Everyday Industries to better engage its readers by expanding its travel app. The challenge was to uncover how the brand uniquely fit into users' lives and to design a more valuable app experience based on user travel behaviors and styles.

Everyday Industries conducted research to design a personalized travel app focused on discovery and planning. The solution included a redesigned user experience with a photography-first design system, improved navigation, integrated maps, and geo-location features. The result was a successful overhaul of the app that allows travelers to discover new places and plan adventures, setting the stage for continued feature releases.

Goop