Case Study: Gainful boosts conversions and order value with Everyday Industries

Gainful doubles average order value with Everyday Industries

Gainful, a personalized supplement subscription service, faced a challenge with potential customers abandoning its onboarding quiz without converting. Its product differentiators were not well understood, and key information was buried. Gainful hired the vendor Everyday Industries to help redesign its subscription flow to better communicate personalization and boost conversions.

Everyday Industries employed usability testing to identify key pain points and then redesigned the entire flow, optimizing the quiz and creating multiple checkout paths for A/B testing. The new design clearly demonstrated product personalization and built customer confidence. As a result, Gainful saw an increased clickthrough rate and conversion, while the average order value doubled as customers added more products to their subscriptions.

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