Case Study: Function of Beauty improves conversion and retention with Everyday Industries' UX assessment

Function of Beauty sharpens redesign strategy with Everyday Industries' 3-lens UX assessment

Function of Beauty, a creator of customizable beauty products, faced a challenge as their website experience did not reflect their expanded product offerings, hindering customer conversion and retention. They consulted with Everyday Industries for a UX assessment to help define a strategy for a site redesign.

Everyday Industries employed a three-lens UX assessment approach, consisting of a UX audit, session analysis, and usability testing. This strategy identified key areas of friction and opportunity, which grounded the subsequent redesign. The new site provided a clearer view of the product range, a streamlined checkout, and a focused subscription management experience, ultimately improving conversion and retention for Function of Beauty.

Function of Beauty