Case Study: Copper Cow Coffee increases subscription revenue and retention with Everyday Industries

Copper Cow Coffee increases subscription revenue and retention with Everyday Industries

Copper Cow Coffee, a company offering barista-quality pour-over coffee, wanted to evolve their e-commerce coffee club to improve the customer experience for their subscription service. They partnered with the vendor Everyday Industries to redesign their website and create a more seamless and personalized subscription sign-up process.

Everyday Industries implemented a solution that included a personalized quiz to guide customers in building a coffee box, educational modules about the product, and a simplified site navigation. Following usability testing, they refined the flow and created a mobile-first design system. As a result, Copper Cow Coffee saw a significant increase in subscription revenue and an improved customer retention rate after launching the new site design from Everyday Industries.

Copper Cow Coffee