Case Study: Blue Apron Creates a More Engaging Cooking Experience with Everyday Industries

Blue Apron launches its first iOS app in 2014-2015 with Everyday Industries

Blue Apron, a meal kit delivery company, faced a challenge as many of its users primarily interacted with its service through a mobile website. This method made managing upcoming deliveries frustrating and provided little opportunity for brand engagement beyond the basic ordering process. Everyday Industries partnered with Blue Apron to design its first iOS app to address these UX and product design issues.

Everyday Industries designed an intuitive iOS application that consolidated subscription management, recipes, and community features. The solution included easy delivery management, step-by-step cooking guidance, and a custom photo flow with stickers and animations to encourage users to share their finished meals. The app was highly successful, resulting in Apple naming it one of the top 25 apps of the year, which provided significant recognition for the brand.

Blue Apron