Case Study: Rutland modernizes its brand and boosts retail appeal with Evertype Brand & Design

Rutland boosts Amazon and big-box retail appeal with Evertype Brand & Design

Rutland, a historic manufacturer of fireplace and chimney cleaning products, faced the challenge of modernizing its traditional brand to compete in the aggressive Amazon and big box retail landscape. Evertype Brand & Design was engaged to help reposition the brand and redesign its product line and packaging to appeal to a new generation of customers and increase market share.

Evertype Brand & Design executed a comprehensive brand overhaul that included new brand repositioning, visual identity, and a complete product line redesign. The solution also involved creating new marketing collateral and an optimized product catalog for sales teams and Amazon. The transformation successfully established Rutland as a premium, customer-centric brand equipped to thrive in the modern digital retail space, significantly boosting its customer perception and sales potential.

Rutland