Case Study: Western Kentucky University boosts alumni engagement with personalized video outreach from Evertrue

Western Kentucky University recognizes 800+ alumni milestones with Evertrue

Western Kentucky University faced the challenge of using alumni career move data to create personal and timely recognition at scale. The Alumni Engagement team needed to manage and verify large volumes of data while building a process for personalization that was not overly manual for their small team. They turned to Evertrue and its ThankView platform to address these challenges.

Using Evertrue's ThankView, the university built a structured system for sending personalized video messages to alumni for career milestones like promotions, new jobs, and retirements. This solution streamlined their process and improved segmentation. The results were significant, as the team recognized over 800 alumni career moves in a single cycle, saw strong engagement from alumni, and expanded the use of this data across campus for broader stewardship efforts.

Western Kentucky University