Case Study: University of Delaware reduces donor fatigue and scales personalized giving with EverTrue

University of Delaware reduces donor fatigue with Evertrue and a Preferred Month of Giving program

The University of Delaware, a public research university, was facing a challenge with donor communication fatigue. Donors reported receiving too many solicitations and wanted to be contacted only during their preferred times of the year. To address this, they turned to the vendor Evertrue and its product, Pledgemine, to help create a more intentional outreach strategy.

Using Evertrue's Pledgemine to automate and streamline direct mail execution, the university implemented a scalable Preferred Month of Giving program. This solution honored donor preferences by only contacting them during their selected timeframe, which reduced communication fatigue and supported steady, predictable giving from a highly engaged donor group.

University of Delaware