Case Study: University of Arkansas scales personalized donor engagement with EverTrue

University of Arkansas uncovers a $500,000 planned gift opportunity with Evertrue

The University of Arkansas Advancement team faced the challenge of scaling personalized, meaningful engagement with its large alumni and donor base. With a limited number of frontline fundraisers, they lacked a structured system to maintain consistent, one-to-one connections and develop relationships with prospects who had strong future potential. They partnered with Evertrue to implement its Donor Experience Officer (DXO) program and Signal service to create the necessary infrastructure.

Evertrue's solution provided organized outreach cadences and workflow management, enabling the team to conduct relationship-driven engagement at scale. The results included re-engaging previously unresponsive donors, which uncovered a $500,000 planned gift opportunity, capturing updated contact information, and facilitating more meaningful conversations. The program successfully moved donors from being quiet to connected through personalized touches like handwritten notes and videos tied to campus traditions.

University of Arkansas