Case Study: Virginia Military Institute strengthens alumni engagement with EverTrue

The Virginia Military Institute Fosters Connections with EverTrue Alumni Community

The Virginia Military Institute (VMI) Alumni Association needed an easier way to help alumni network on the go and to keep contact information current as graduates moved and changed email addresses. VMI turned to EverTrue and its EverTrue Alumni Community platform, a custom-branded mobile app with alumni search, a news feed, and event listings.

EverTrue helped VMI build stronger alumni relationships by capturing hundreds of new data points, including updated email addresses and LinkedIn career information. The app has grown to 3,750+ users across all class years and captured 240+ new email addresses in 2016 alone, while also enabling targeted outreach for events and giving.

Virginia Military Institute

Jackie Flint

Alumni Services Coordinator