Case Study: Oregon State University Foundation supercharges prospect discovery with Evertrue

The Oregon State University Foundation Supercharges Prospect Discovery With EverTrue

The Oregon State University Foundation, a nonprofit supporting Oregon State University, needed a better way to build a stronger donor pipeline in key geographic areas like Portland. With 400,000 constituent records and a desire to move beyond legacy tools, the Foundation turned to EverTrue’s prospect research solution to uncover new donors, using advanced search and filtering, social insights, and predictive donor scores.

EverTrue helped the Oregon State University Foundation accelerate prospect discovery and qualification, while also tracking social media engagement to uncover donor interests and affinities. In just seven months, the team achieved a 44% response rate versus the typical 25%, secured 10 visits, and moved 8 prospects into major giving or annual giving portfolios. The approach also helped close a $17,000 gift that later led to a $90,000 pledge agreement, showing measurable fundraising impact from EverTrue.

Oregon State University Foundation

Mark Koenig

Senior Director for Advancement Services