Case Study: St. Paul’s School achieves record participation and a $1 million challenge gift with Evertrue

St. Paul's Achieves School's Highest Participation and $1 Million Challenge Gift With EverTrue

St. Paul’s School, a selective boarding school in Concord, New Hampshire, faced the challenge of converting as many donors as possible during its #OneInAMillion annual campaign to reach a 50% participation goal, with a $1 million challenge gift on the line. The school turned to Evertrue to help prioritize outreach, promote a streamlined giving page, collect donations, and track campaign results in the final two weeks.

Using Evertrue’s online giving platform and real-time analytics, St. Paul’s launched targeted emails and a mobile-friendly donation page that made giving quick and easy. In just two weeks, Evertrue helped generate 300 gifts and $8,700, helping St. Paul’s reach 54.5% participation, secure the $1 million challenge gift, and achieve more than $6.8 million in annual fund results, along with a first-place annual participation ranking in the ISL.

St. Paul’s School

Bill Kissick

Director of Alumni and Development