Case Study: Salem State University reaches its $25 million campaign goal with EverTrue

Salem State University Reaches $25 Million Campaign Goal With EverTrue

Salem State University, a public university in Massachusetts with 10,000 students and 78,000 constituent records, was nearing the end of its first comprehensive $25 million campaign but still needed to find new prospects after exhausting its largest donors. With a small, time-strapped advancement staff and outdated, hard-to-access data, the university turned to EverTrue to improve prospect identification and fundraising efficiency.

EverTrue gave Salem State University a centralized, user-friendly platform with dynamic data from sources like LinkedIn, Facebook, Zillow, and maps, helping staff prospect faster, segment alumni more effectively, and act on fresh insights. As a result, Salem State completed its $25 million campaign, increased the number of donors giving under $1,000 by 59%, grew total dollars from donors giving $1,000 or more by 70%, and identified new gifts including a planned gift donor and a $5,000 donation from a previously unknown alumnus.

Salem State University

Cheryl Crounse

Assistant Vice President, Institutional Advancement