Case Study: Oklahoma State University achieves faster prospect development and deeper fundraising insights with EverTrue

Oklahoma State University Calls EverTrue a “Game Changer” for Prospect Development

Oklahoma State University (OSU) needed a better way to find top fundraising prospects and turn the large amount of engagement data in its Raiser’s Edge database into actionable insight. With over 400,000 records to manage and thousands of alumni and friends interacting on social media, the prospect research team struggled to identify the best prospects and capture online activity that could help frontline fundraisers.

EverTrue gave OSU a way to combine social, giving, and wealth data from sources like Facebook, LinkedIn, Zillow, and the U.S. Census to improve prospect development. The team used EverTrue to analyze more than two million engagements across 50,000 Facebook posts, exceed its prospect referral goals, and build stronger research profiles and analytics that informed fundraising, marketing, and leadership decisions.

Oklahoma State University

Jacob Astley

Associate Director of Prospect Research