Case Study: Oklahoma State University boosts digital annual giving with EverTrue

Oklahoma State University Boosts Digital Annual Giving With EverTrue

Oklahoma State University needed a better way to segment constituents, understand online engagement, and target alumni with the right fundraising ask. Using EverTrue, the OSU annual giving team worked to identify digitally engaged donors, young alumni, and potential ambassadors based on social media activity, giving history, and other profile data.

EverTrue helped Oklahoma State University turn online interactions into more effective campaigns, including targeted outreach for the Cowboy Marching Band and digital ambassador recruitment. The university saw measurable results such as a $500 gift from a Facebook engager and a $1,000 crowdfunding gift traced to months of Facebook engagement, showing how EverTrue improved digital fundraising and donor stewardship.

Oklahoma State University

John Grice

Director of Annual Giving