Case Study: Union College achieves $5,900 in additional donations with Evertrue

How Union College Turned Facebook Likes into Real Dollars

Union College, a private liberal arts college in New York, needed to find an additional target group for its annual fundraising campaign beyond traditional donor segments. Using Evertrue’s search and Facebook integration, the college looked for highly engaged alumni and constituents who were active on social media but typically not included in campaign outreach.

With Evertrue, Union College identified nearly 700 constituents who had liked at least five Facebook posts in the past year, then targeted 500 of the most engaged. That approach helped Union College raise an additional $5,900 in just one month, while also strengthening engagement with social media ambassadors and bringing back some donors.

Union College

Kathy McCann

Director of Advancement Services