Case Study: The Rams Club achieves faster fundraising and more prospect engagement with Evertrue

How the UNC Rams Club Connects With Prospects on the Road

The Rams Club, the University of North Carolina athletics foundation, needed a faster way for gift officers to manage outreach, track portfolios, and secure new memberships while traveling with the men’s basketball team during the NCAA tournament. Working with Evertrue, they replaced scattered Excel sheets and reports with a mobile-friendly fundraising platform that could support fast-paced, on-the-road donor engagement.

Evertrue enabled The Rams Club’s team to access prospect data on phones and tablets, log contact reports in real time, collaborate to avoid duplicate meetings, and use mobile giving pages to enroll donors on the spot. The results included planning trips in hours instead of days, quicker coordination at events like the Final Four, and more than 50 new members joining through Evertrue’s mobile-friendly pages, with welcome packages sent out sooner.

The Rams Club

Nick Fulton

Director of Annual Campaigns