Case Study: Cornell University achieves deeper alumni engagement insights with EverTrue

How Cornell University Measures Social Engagement and Delivers Customized Content to Thousands of Alumni

Cornell University’s Alumni Affairs & Development digital team needed a better way to measure alumni engagement across its website, email, and social channels, especially Facebook, where it had more than one million interactions to sort through. As it built an alumni engagement dashboard, Cornell turned to EverTrue to connect likes, comments, and reactions to individual alumni profiles and understand the impact of its digital outreach.

EverTrue provided the automation and constituent mapping Cornell needed to create a fuller engagement picture. The university used the platform to identify 8,070 alumni engaged only digitally in fiscal year 2016–17, about 9% of all engaged graduates, and to build targeted segments for Facebook ads, email marketing, annual fund, and crowdfunding appeals. With EverTrue, Cornell could track social activity, target prospects more efficiently, and move alumni further through the engagement funnel.

Cornell University

Andrew Gossen

Executive Director of Digital