Case Study: Bowling Green State University drives Giving Day momentum across all 50 states with EverTrue Signal

Bowling Green State University drives 303 donations in 1 day with Evertrue

Bowling Green State University's advancement team faced the challenge of managing high-volume donor outreach for their Giving Day campaign while keeping engagement personal and intentional. They needed a better way to organize follow-up and drive participation for a major initiative, the 50 state challenge. To address this, they implemented Evertrue's DX Program powered by Signal.

By utilizing Evertrue's platform and deploying two Donor Experience Officers (DXOs), the university was able to execute structured, targeted outreach cadences. The results were significant: the DXOs completed 1,175 touchpoints leading into the campaign, and during the giving period, 303 donations totaling $84,074 came from donors contacted by a DXO, with 168 of those being upgrades from previous giving levels. Evertrue's solution was instrumental in helping the team achieve participation from all 50 states.

Bowling Green State University