Case Study: Boston University increases donor engagement and fundraising results with Evertrue

Boston University’s Annual Giving and Engagement Teams Connect Alumni to the Right Opportunities With EverTrue

Boston University (BU), a leading private research university, wanted a better way to capture the social data generated by its growing Facebook audience and use it to support annual giving, engagement, and fundraising goals. With Evertrue and its Facebook engagement insights, BU sought to turn social interactions from its 400,000-record Blackbaud database into more effective donor outreach and personalized alumni communication.

Evertrue helped BU track more than 1 million engagements across 20,000+ Facebook posts and identify highly engaged constituents for targeted campaigns. The results included raising $5 million for a new Alumni Center, generating $2.3 million from 11,500+ gifts on Giving Day 2017, and increasing scholarship support by 7% year over year; BU also saw a 75% phone solicitation conversion rate versus the typical 30%.

Boston University

Stephanie Quinn

Director of Annual Giving