Case Study: Bloomsburg University of Pennsylvania scales Giving Day engagement with Evertrue

Bloomsburg University of Pennsylvania grows Giving Day donors from 500 to 2,813 with Evertrue

Bloomsburg University of Pennsylvania faced a challenge in scaling participation in its annual ALL IN for Huskies Day of Giving. While the campaign had strong awareness, donor numbers were consistently limited to just over 500, and participation was unevenly distributed across campus as departments and student groups were not fully activated as partners. To address this structural challenge, the university partnered with EverTrue and its products Signal and ThankView.

By using EverTrue to coordinate engagement and activate key communications at the right moments, the university transformed the event into a campus-wide experience. This solution helped scale donor participation to 2,813 and increased funds raised from $138,000 to a record $454,000. The initiative evolved into a unifying campus tradition with deep participation from athletics, students, and academic departments.

Bloomsburg University Of Pennsylvania