Case Study: Bard College at Simon’s Rock reconnects with a top prospect using Evertrue

Bard College at Simon’s Rock Tracks Prospects in Real Time With EverTrue

Bard College at Simon’s Rock, a residential liberal arts college in Great Barrington, Massachusetts, needed a better way to stay on top of prospect movement and identify opportunities for timely outreach. Using Evertrue’s saved search and notification capabilities, the team wanted to find and engage prospects more quickly, especially when they relocated to key areas like Dallas.

Evertrue helped Bard College at Simon’s Rock set up saved searches and dynamic push updates that sent new matches directly to email and phone. This enabled the college to reconnect with a top prospect, invite her to a high-profile event, and reach out within a day of her move. The result was a more personal touchpoint, faster prospect tracking, and significant time savings by reducing manual digging and list building.

Bard College at Simon’s Rock

Cathy Ingram

Director of Alumni and Parent Engagement