Case Study: Ashland University achieves better donor insights and fundraising efficiency with EverTrue

Ashland University - Customer Case Study

Ashland University, a private university in Ashland, Ohio, wanted to grow its donor base and meet annual giving goals, but its advancement team lacked visibility into capacity insights and an easy way to identify additional donors beyond the initial top prospects. To address this, Ashland University chose EverTrue to help the team find new donors and prioritize portfolios, while also making data easier to access and use across the department.

With EverTrue, Ashland University was able to aggregate hard-to-maintain data, distribute it through an intuitive interface, and access it on mobile devices. The implementation was described as smooth and painless, and the team gained better insight into alumni engagement, especially on Facebook, allowing them to measure post performance, track interactions, and align marketing and fundraising more strategically. The result was a more empowered advancement team with stronger donor targeting and better use of engagement data alongside giving.

Ashland University

Matt Gullatta

Director of Advancement Services