Case Study: Concordia University, St. Paul achieves faster prospect research with EverTrue

A Concordia University Researcher Saves Time Finding the Right Prospects for Future Visits, Engagement With EverTrue

Concordia University, St. Paul needed to grow fundraising after lowering tuition by $10,000, while its advancement team worked to increase donor engagement, secure more alumni meetings, and raise year-over-year contributions. Prospect development analyst Ryan Marshall used EverTrue to help identify promising prospects and plan gift officer trips, with the platform serving as a central place to research constituent data.

EverTrue streamlined Ryan’s workflow by bringing multiple data sources into one constituent profile, including interactions, home value details, and LinkedIn employment information. With EverTrue’s custom searches, Concordia uncovered new alumni prospects who had engaged online but not yet given, helping the team find more viable major gift candidates and save significant time in prospect research.

Concordia University, St. Paul

Ryan Marshall

Prospect Development Analyst