Case Study: VersionOne achieves stronger account targeting and higher engagement with EverString

VersionOne Simplifies Account Targeting with EverString

VersionOne, a provider of unified Agile software development and DevOps solutions, faced a challenge in aligning its sales and marketing teams on identifying the best-fit target accounts for its new Account-Based Marketing strategy. Their manual, data-poor process was time-consuming and resulted in pursuing low-quality inbound leads. To address this, they partnered with the vendor EverString and implemented its AI-powered Audience Platform.

EverString provided a holistic, data-driven solution for account selection and contact building. This allowed VersionOne to focus its efforts on the right accounts and personalize its engagement, which boosted key marketing metrics by 88%. The platform enabled better sales and marketing alignment, streamlined processes, and helped the company accelerate growth by targeting its ideal customer profile more effectively.

VersionOne

Peter Herbert

Vice President of Marketing