Case Study: LYONSCG achieves nearly $17 million in additional pipeline with EverString

Harnessing Predictive Marketing to Identify Nearly $17 Million in Additional Pipeline

LYONSCG, an e-commerce digital agency, faced a challenge managing its large database of 50,000 prospects. Their sales team was wasting significant time on low-quality leads, which was slowing down their pipeline and revenue growth. To address this, they turned to the predictive marketing solution from EverString to better identify and target their ideal customers.

EverString's analysis revealed that 50% of the sales team's time was spent on low-rated leads, while 85% of opportunities came from high-quality ones. By implementing EverString to score all leads and restricting outreach to only the highest-rated prospects, LYONSCG identified nearly $17 million in additional pipeline and projected $5.5 million in additional annual revenue.

LYONSCG

Steve Susina

Marketing Director