Case Study: MailChimp turns data into action with Evernote Business

How MailChimp turned data into action with Evernote Business

MailChimp, the email marketing company used by more than 8 million people to send 600 million emails a day, needed a faster way for its UX team to manage and act on customer research and performance data. Critical reports were often trapped in inboxes, creating information silos and slowing decisions.

Using Evernote Business, MailChimp centralized reports, research, and performance updates in one searchable workspace so the team could quickly connect data and share insights across the company. Evernote’s search and summary features helped the team surface relevant information and cut the UX team’s time-to-action on user feedback in half, reducing the need for meetings and long email chains.

MailChimp

Federico Holgado

UX Designer