Case Study: FREITAG captures and organizes creative ideas with Evernote Business

How Freitag used Evernote Business to corral wild ideas

FREITAG, the Swiss bag and accessories company, needed a better way to capture and organize the team’s fast-moving brainstorming, product research, and design inspiration. Working across whiteboards, Post-it Notes, sketches, and web clips, the company wanted a single place to keep creative output and make it easy for everyone to stay aligned. They used Evernote Business to bring these ideas together.

With Evernote Business, FREITAG created shared notebooks and a tagging system to collect and organize concepts, completed work, and project references in one searchable hub. Evernote made collaboration more transparent and helped the team revisit deferred ideas, reuse old concepts in new contexts, and keep feedback alongside creative assets. While no numeric impact was provided, Evernote helped ensure that no idea or key learning was lost.

FREITAG

Daniel Freitag

Founder