Case Study: Guayaki cuts new account manager training time by 33% with Evernote

Cut training time for new account managers by 33%

Guayakí, the South American yerba mate beverage company, was rapidly expanding its national team of account managers known as Cebadors and needed a better way to train new hires quickly and keep a widely distributed sales force aligned. As the team grew, Guayakí needed a simple, centralized solution to give field reps immediate access to account history, reference materials, and team information.

Guayakí implemented Evernote Business to keep shared notebooks, meeting notes, spreadsheets, snapshots, and reminders in one place and available from anywhere, including on iPads in the field. With Evernote, new Cebadors can become fully autonomous in less than a month, cutting new account manager training time by 33% and saving Sales Team Leader Mateo Sluder six weeks of travel time per year.

Guayaki

Mateo Sluder

Sales Team Leader